11.15.2010

The Food and Drug Administration?

The mutual exclusion of business and politics has been decreasing for decades, however a new appointment once again renews my interest and distaste for such actions. The new FDA position of Deputy Commissioner of Foods is Michael Taylor, former Vice President of Public Relations at Monsanto Incorporated. Given Monsanto’s focus and expertise in the food industries of the world this seemed like a natural choice, he is well qualified for the position; however one must wonder about who’s interests he truly holds imperative.

Monsanto as a company has a long and storied record of abusing the public in the face of shareholder profits, safety be damned. DDT is a Monsanto invention, the banned pesticide which for decades was used liberally on the fields of America was the genesis of a major lawsuit citing negligence as the primary damage. Agent Orange used in Vietnam as a defoliant affected thousands of American troops while on the ground where it was being sprayed or deploying it themselves; not to mention the hundreds of thousands of Vietnamese who still see it’s debilitating effects in their children, many of whom suffer birth defects.

Should we trust a man who’s primary duty at the largest international agrichemical and engineering firm be trusted with such delicate and public work? Knowing the methods needed to maintain a corporations image, even in the face of tremendous public outcry at home and abroad can surely be slated as an opponent to a transparent and honest government. His involvement with Monsanto need also be questioned while Mr. Taylor is no longer working there, it is doubtful he stopped holding stock in the company when he left creating even another ethical dilemma.

rBGH or Bovine Growth Hormone, a Monsanto engineered product that increases milk production in dairy cattle has been shown to cause cancer and is now banned in the E.U. and Asia. It is however still present in the milk we drink here at home, despite it’s notoriety and incredible danger to the public owing to its continued usage. Will the new Deputy Commissioner of Food help expel this danger, present in our food at the most fundamental level, from the diets of American citizens? Doubtful as Monsanto paid off (and lobbied) the FDA, University researchers and the public at large to ensure it’s continued sale to farms around the country.

Civil Service and the ownership of a Corporation are things that should remain mutually exclusive, the temptation to use either position’s interest for the other is far too great for anyone, let alone a former Vice President of a Corporation to deny themselves. What will happen with the FDA and our nation’s failing health, insane rates of obesity, and general predation by the companies who feed us? My bet is certainly not on the side of the public and now more than ever given the FDA’s new appointee.

11.14.2010

What Drives Our Decision Making?

In our political world of pundits, commentators, anchors, writers, reporters, and even politicians themselves how does one drown out the incredible noise of ideas and divine for oneself what one believes? Can we truly? Are there forces out there that shape how our mind will think and ultimately come to action before we ourselves even do so?

Edward Bernays and his uncle, Sigmund Freud both proposed this idea and then took its affection to society as their own undertaking. Freud began his psychoanalysis research in earnest, attempting to see that which truly drives us and identify it so that we may become more self determining in our actions, despite our potentially unbridled subconscious whims and desires - posed to be inherent in all of us. Bernays, an astute journalist and writer took these studies (sent as a thank you for a box of Cuban cigars) and realized that if these drives could be identified, could they then be shaped by any sort of means?

Upon realizing the effect of propaganda during World War I and it’s tremendous ability to shift the publics opinions and even core values in times of crises was the proverbial light switch illuminating the ability of a party to use propaganda - and it’s rebranding public relations - to shape our wants and desires for us, disregarding empathic drives and even rational thought itself.

His first true hit was the usage of cigarettes as “freedom torches” a stand against mans expression of sexuality by his use of tobacco by women who by and large didn’t smoke, owing to prevailing social taboos. Inventing an association between an abstract - freedom - and concrete, cigarettes, Bernays almost single handedly produced an entirely new public, the smoker; a sexless, faceless entity that identifies with freedom above all; even health.

Seeing and knowing how our own wants and desires are created off our own inherent fears, alienation, inadequacy, and a lack of individualism can change who we are fundamentally and how we behave in society. Commercial ads use this very principal to lead us to consumerism, even in the face of economic hardship or even a lack of desire for a given product, and increasingly so do Politicians and those playing their game.

Rush Limbaugh, conservative radio host and personality is unparalelled in his influence as a private citizen. His show attracts a record audience for all radio programming, and his followers by and large are extensions of himself - acting even at odds of their own self interest in lieu of belonging to his political action network; his listeners and true holders of what America should be.

Using his message of fear, scarcity, and the idea that government is not the proprietor of freedoms but instead the opponent; he taps into what has become the popular ideal that solely unbridled capitalism - this distortion of the “American Dream” is our lone path back to righteousness and true liberty. This message is at odds with his listeners own needs, Government subsidized healthcare, tax increases for those that do not have the public’s interest at heart, and the right of the minority to have an equal share.

But is this a lie? Have we been sold snake-oil? In a broad sense, yes - Corporations who by law may not care for the public have been given precedence in the political arena. Their voice and lobbying power outweigh those of the public for the simple fact that dollars have come to represent interest - and corporations along with their owners have more at their disposal than the entire American people. Why would such a state of affairs exist? Surely people must care about the functioning of democracy as intended; but this too even has fallen by the way side owing to sponsors and advertisers monopoly on our attention spans. We dare not even eschew consumerism for fear it may affect the economy - a large indicator of how “free” our society truly is and it’s success in doing so.

Consumerism has replaced any kind of activism, political debate, or issue as our main concern. If we lose the “freedom” to buy and sell at will all others will surely fall along with it; this is a patent fabrication by corporations, their lobbyists, and the politicians who remember their friends (and campaign financiers) when it does come time to decide what the fate of the populace is. This closed loop of consumerism as freedom, it’s necessity to preserve our economy and profit margins as indicators of this, and those who unceasingly push this message towards us must be reversed if we have any hope of returning to what may rightfully be called “Freedom.”

Week 11 Study Guide

I read “The Man Who Ate the GOP” by Michael Wolff for Vanity Fair

Please discuss the significance of the title of the essay.
It’s twofold, both a pun on Rushes weight and a truth that he holds more influence over the
GOP than it’s own leaders - even their elected ones.

What is the writer’s point in 50 words or less.

With Limbaugh’s brand of hyperpartisanship and his ability to moblize his followers he possesses the ability to swing the political tide he’s using an entertainment outlet to affect politics in ways that such outlets don’t normally.

Who is the writer’s audience? (You may consider the venue in which the essay was published.)

Well, considering the piece was written for Vanity Fair I’ll assume it’s coastal liberal elites.
Do you think the writer does a good job making his/her point? Explain.
Mr. Wolff does a wonderful job of discussing both Rushes incredible influence and the factors surrounding his ascent to this position without becoming too blantantly accusatory or too narrow in his piece’s scope.

These essays were all written in 2009. Do you know anything now in 2010 that sheds new light on the writer’s observations? How might that change the essay?

this is definitely an essay in the book that will remain relevant as long as rush does, examining his historical rather than present behaviors and story.
Please discuss at two new things you learned from the essay.
Rush Limbaugh has a Cochlear implant.
most of his audience is well beyond 60

What do you think was most interesting about the essay? Why?

the way rush both changed how radio personalities are compensated and also how his rise brought him more clout with his select audience who in turn use their loyalty to him to help him further his views.

Google the writer. Tell me more about him/her. Cite your sources.

Got his start, and still writes for New York Magazine and also is a frequent contributer to the Guardian in London.

sources:
http://www.cnbc.com/id/24762316
http://www.vanityfair.com/contributors/michael-wolff